Intellectual property management : an interdisciplinary knowledge for business decisions / Irina Heim.
Heim, Irina.
2023
HD30.2
Available Online

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Title Intellectual property management : an interdisciplinary knowledge for business decisions / Irina Heim.
Author Heim, Irina.
ISBN 9783031267437 (electronic bk.)
3031267435 (electronic bk.)
3031267427
9783031267420
DOI https://doi.org/10.1007/978-3-031-26743-7
Publication Details Cham, Switzerland : Palgrave Macmillan, 2023.
Language English
Description 1 online resource
Item Number 10.1007/978-3-031-26743-7 doi
Call Number HD30.2
Dewey Decimal Classification 658.4038
Summary An understanding of intellectual property is an essential component of management and business strategy in many industries. It can be used to generate value and create competitive advantage and goes hand-in-hand with the study of technology innovation and international business. However, the literature on intellectual property has been dominated by writers with backgrounds in legal science and economics. This book advocates an interdisciplinary view on intellectual property management for business and management students and professionals. It provides an outline of the field in terms that are tailored to management scholarship and with an emphasis on business decision making. It is intended for business school students of intellectual property management, innovation, strategic management and industry studies, as well as professionals in need of an accessible and business-minded approach to intellectual property management. Irina Heim is a Lecturer at Henley Business School, University of Reading where she teaches business and management disciplines, including Intellectual Property Management. She also taught a number of economic disciplines at the Department of Economics, University College London. Irina has published articles in academic journals, as well as an edited book and several book chapters. Her research interests include strategic management, organisational change, innovation and industrial strategy implications for companies.
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Source of Description Description based on print version record.
Available in Other Form Print version: 9783031267420
INTELLECTUAL PROPERTY MANAGEMENT.
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Record Appears in Online Resources > Ebooks
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1.The Intellectual Property Landscape
2.The Creation of IP
3.The Protection of IP
4.The Exploitation of IP.-5.The Evaluation of IP and First Steps in Strategy Formulation.-6.Building an IP Strategy.-7.Resourcing in the IP Context.

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