Opportunity recognition : 15 approaches for more business growth / Andreas Engelen, Clara von Gagern, Monika Engelen.
Engelen, Andreas, author.; Gagern, Clara von, author.; Engelen, Monika, author.
2023
HB615
Available Online

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Title
Opportunity recognition : 15 approaches for more business growth / Andreas Engelen, Clara von Gagern, Monika Engelen.
Author
Engelen, Andreas, author.
Uniform Title
Opportunity Recognition. English
ISBN
9783658398118 (electronic bk.)
3658398116 (electronic bk.)
9783658398101
3658398108
DOI
https://doi.org/10.1007/978-3-658-39811-8
Published
Wiesbaden, Germany : Springer Gabler, 2023.
Language
English
Description
1 online resource (xiii, 266 pages) : illustrations
Item Number
10.1007/978-3-658-39811-8 doi
Call Number
HB615
Dewey Decimal Classification
658.4/21
Summary
The textbook contains a comprehensive presentation of tools that can be used to systematically generate innovative ideas for new business growth ("opportunities"). In practice, it can be observed that companies make considerable efforts to identify ideas for innovations that can decisively shape their industry. The reason for this is not least the knowledge that a missed wave of innovation can lead to major problems for the entire company. The authors provide a structured and comprehensive overview of the most important tools for identifying new growth opportunities. They distinguish between company-related, market-related and environment-related approaches, incorporate numerous practical examples and provide application-oriented assistance with these tools. The second edition of the book incorporates the latest research findings, some examples have been updated and supplemented, and the book has been expanded to include practical application tasks for teaching and practical workshops.
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Access limited to authorized users.
Source of Description
Online resource; title from PDF title page (SpringerLink, viewed March 30, 2023).
Added Author
Gagern, Clara von, author.
Engelen, Monika, author.
Available in Other Form
Print version: 9783658398101
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Record Appears in
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All Resources
Introduction to and significance of the topic of opportunity recognition
On the concept of opportunity recognition in companies
Company-related tools of opportunity recognition
Customer-related tools of opportunity recognition
Market-related tools of opportunity recognition
Environment-related tools of opportunity recognition
Summary overview and classification of the tools for opportunity recognition.

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