The new online trade : business models, business systems and benchmarks in e-commerce / Gerrit Heinemann.
2023
HF5548.32
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Can lend chapters, not whole ebooks
Details
Title
The new online trade : business models, business systems and benchmarks in e-commerce / Gerrit Heinemann.
Author
Heinemann, Gerrit, author.
ISBN
9783658407575 (electronic bk.)
3658407573 (electronic bk.)
9783658407568
3658407565
3658407573 (electronic bk.)
9783658407568
3658407565
Published
Wiesbaden : Springer, 2023.
Language
English
Description
1 online resource (xxii, 503 pages) : illustrations
Other Standard Identifiers
10.1007/978-3-658-40757-5 doi
Call Number
HF5548.32
Dewey Decimal Classification
658.872
Summary
This book presents developments and future trends in e-commerce, which is shaped by customers' new digital communication and consumption patterns. Gerrit Heinemann sheds light on e-commerce business models, channel excellence as well as success factors such as digital time advantages and customer centricity. He analyzes the digital challenges and highlights the consequences and opportunities associated with online commerce. Recognized best practices illustrate how successful digital commerce works and what the "lessons learned" of the past years are. The content Meta-targeting and business ideas in online retailing Business model of online trade Forms of online trade Business systems and benchmarks in e-commerce Best practices and risks in online retailing The author Prof. Dr. Gerrit Heinemann is Professor of Business Administration, Management and Commerce and Head of the eWeb Research Center at Niederrhein University of Applied Sciences. This book is a translation of the original German edition "Intelligent Retail" by Heinemann, Geritt, published by Springer Fachmedien Wiesbaden GmbH in 2021.
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Access limited to authorized users.
Source of Description
Online resource; title from PDF title page (SpringerLink, viewed April 6, 2023).
Available in Other Form
Print version: 9783658407568
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Table of Contents
New meta-targeting in online retailing
Business model of online retailing
Forms of online retailing
Business systems and benchmarks in e-commerce
Best practices and risks in online retailing.
Business model of online retailing
Forms of online retailing
Business systems and benchmarks in e-commerce
Best practices and risks in online retailing.