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The new online trade : business models, business systems and benchmarks in e-commerce / Gerrit Heinemann.

9783658407575 (electronic bk.)
3658407573 (electronic bk.)
9783658407568
3658407565

Wiesbaden : Springer, 2023.

English

1 online resource (xxii, 503 pages) : illustrations

10.1007/978-3-658-40757-5 doi

HF5548.32

658.872

This book presents developments and future trends in e-commerce, which is shaped by customers' new digital communication and consumption patterns. Gerrit Heinemann sheds light on e-commerce business models, channel excellence as well as success factors such as digital time advantages and customer centricity. He analyzes the digital challenges and highlights the consequences and opportunities associated with online commerce. Recognized best practices illustrate how successful digital commerce works and what the "lessons learned" of the past years are. The content Meta-targeting and business ideas in online retailing Business model of online trade Forms of online trade Business systems and benchmarks in e-commerce Best practices and risks in online retailing The author Prof. Dr. Gerrit Heinemann is Professor of Business Administration, Management and Commerce and Head of the eWeb Research Center at Niederrhein University of Applied Sciences. This book is a translation of the original German edition "Intelligent Retail" by Heinemann, Geritt, published by Springer Fachmedien Wiesbaden GmbH in 2021.

Includes bibliographical references.

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Online resource; title from PDF title page (SpringerLink, viewed April 6, 2023).

Print version: 9783658407568

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