Kellogg on marketing : the marketing faculty of the Kellogg School of Management / edited by Alexander Chernev, Philip Kotler.
2023
HF5415 .K4443 2023
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Details
Title
Kellogg on marketing : the marketing faculty of the Kellogg School of Management / edited by Alexander Chernev, Philip Kotler.
Edition
Third edition.
ISBN
9781119906254
1119906253
9781119906261
1119906261
9781119906247
1119906253
9781119906261
1119906261
9781119906247
Published
Hoboken, New Jersey : John Wiley & Sons, Inc., [2023]
Language
English
Description
1 online resource ( xiii, 417 pages) : illustrations (chiefly color)
Call Number
HF5415 .K4443 2023
Dewey Decimal Classification
658.8
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Access limited to authorized users
Reproduction
Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
Source of Description
Description based on online resource; title from digital title page (viewed on April 13, 2023).
Added Author
Chernev, Alexander, editor.
Kotler, Philip, editor.
Kotler, Philip, editor.
Added Corporate Author
ProQuest (Firm)
Available in Other Form
Kellogg on marketing
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Online Access
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