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Social media and Africa's public sector : perspectives on contemporary issues / Eric Kwame Adae, Kojo Kakra Twum, Robert Ebo Hinson, Helen Inseng Duh, Doreen Anyamesem Odame.

9783031226427 electronic book
3031226429 electronic book
9783031226410
3031226410

Cham, Switzerland : Palgrave Macmillan, [2023]

English

1 online resource (1 volume.) : illustrations (black and white).

10.1007/978-3-031-22642-7 doi

JQ6009.5.S63 A43 2023

302.23096

This book focuses on developing a systematic approach to understanding the transformations in Africa's public sector social media landscape. Looking at the use of social media from the African public sector perspective, the authors present a comprehensive understanding of social media practices and how these could be integrated into African public sector institutions operational activities in order to deliver greater value for African citizens and consumers of public goods and services. Chapters explore how social media in Africa differs from traditional media use, their application in the public sector, objectives for government using social media, and how social media plays an interactive role in e-government services. Providing practical guidance on the use of social media in Africas public sector and governmental spaces, the book also serves as a teaching text in governance and public sector communication efforts within the African context for both undergraduate and graduate programmes. Eric Kwame Adae is Assistant Professor of Public Relations at the Drake University School of Journalism and Mass Communication, USA. Kojo Kakra Twum is Senior Lecturer in the Department of Business Administration and Economics at Presbyterian University College, Ghana. Robert Ebo Hinson is Pro Vice-Chancellor and Professor at the Ghana Communication Technology University. Helen Inseng Duh is Associate Professor and Head of the School of Business at the University of Witwatersrand, South Africa, and holds a Ph.D. in Marketing from Nelson Mandela University, South Africa. Doreen Nyarko Anyamesem Odame is Lecturer and examinations officer in the Department of General Studies (Faculty of Computing and Information Systems) at the Ghana Communication Technology University in Accra, Ghana.

Includes bibliographical references and index.

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Description based on online resource; title from digital title page (viewed on April 25, 2023).

Palgrave studies of public sector management in Africa

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