Advances in advertising research. (Vol. XII) : Communicating, designing and consuming authenticity and narrative / Alexandra Vignolles, Martin K.J. Waiguny, editors.
International Conference in Advertising (19th : 2021 : Bordeaux, France); Vignolles, Alexandra, editor.; Waiguny, Martin K. J., editor.
2023
HF5814 .A38 2023eb
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Title Advances in advertising research. (Vol. XII) : Communicating, designing and consuming authenticity and narrative / Alexandra Vignolles, Martin K.J. Waiguny, editors.
Meeting Name International Conference in Advertising (19th : 2021 : Bordeaux, France)
ISBN 9783658404291 (electronic bk.)
3658404299 (electronic bk.)
9783658404284
3658404280
DOI https://doi.org/10.1007/978-3-658-40429-1
Published Wiesbaden : Springer Gabler, 2023.
Language English
Description 1 online resource (vii, 366 pages) : illustrations (some color).
Item Number 10.1007/978-3-658-40429-1 doi
Call Number HF5814 .A38 2023eb
Dewey Decimal Classification 659.1/072
Summary This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research. This volume is intended to academic, professional and student readership. About the Editors Alexandra Vignolles is Associate Professor of Marketing at INSEEC Bordeaux and currently Dean of Academic Affairs at INSEEC MSc & MBA. Her research addresses consumer behavior, nostalgia and retrobranding. She has published in high-ranked journals. Martin K. J. Waiguny is Professor of Consumer Behaviour and Marketing at the IMC University of Applied Sciences Krems and currently the Academic Head of the university. His research addresses mainly our behaviour with new media like games, social media, and other entertainment formats. Furthermore, he researches children’s consumer behaviour. The Journal of Advertising, Media psychology, Young Consumers, Australasian Marketing Journal among others are outlets where this research is published.
Access Note Access limited to authorized users.
Source of Description Online resource; title from PDF title page (SpringerLink, viewed April 18, 2023).
Added Author Vignolles, Alexandra, editor.
Waiguny, Martin K. J., editor.
Series European Advertising Academy, 2626-0336
Available in Other Form Print version: 9783658404284
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- Sales promotion posts across different social media
I want to talk to you
To Inform or To Persuade. – Wellness among Gen Zs in Western and Eastern Cultures during COVID-19
Examining Affect, Relevance, and Creepiness as Underlying Mechanisms of Consumers’ Attitudes toward Synced Ads in Valenced Contexts
Intentional Viewing of Skippable Ads on YouTube
Effects of sponsorship disclosure on brand attitude via resistance strategies under moderation of review valence in online consumer reviews
Consumer differences in chilling effects
Signaling authenticity. - Brand Match vs. Mismatch and its Impact on Avoidance through Perceived Surveillance in the Context of Synced Advertising
A conceptual framework and measurement instrument development for authentic narrative in branded entertainment
A Peak into Individuals’ Perceptions of Surveillance
Personality and susceptibility to (targeted and tailored) advertising for green products. - Empowered by Innovation
A Typology of Consumer Activism. - Vulnerable Audiences’ Responses to Covid-19 Corporate Social Responsibility Advertising
Types of humour in Spanish-speaking awarded ads
Advertising Management
Narrating Pain to Make You Understand
Advertising Inauthentic Experiences Based on Attitude Functions
Is this Endorsement Authentic? - Personality traits conveyed by hard sell and soft sell voices in France
Does social eating equal calorie-dense and unhealthy eating? - Emotional persuasion in localized advertising.

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