Becoming a public relations writer : strategic writing for emerging and established media / Ronald D. Smith.
Smith, Ronald D., 1948- author.
2020
HM1221 .S768 2020 (Mapit)
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Title Becoming a public relations writer : strategic writing for emerging and established media / Ronald D. Smith.
Author Smith, Ronald D., 1948- author.
Edition Sixth edition.
ISBN 9780367281571 paperback
0367281570 paperback
9780367281595 hardcover
0367281597 hardcover
9780429300400 electronic book
Published New York, NY : Routledge, 2020.
Copyright ©2020
Language English
Description xxxii, 473 pages : illustrations ; 24 cm
Call Number HM1221 .S768 2020
Dewey Decimal Classification 659.2
Summary "The sixth edition of Becoming a Public Relations Writer continues its place as an essential guide to the writing process for public relations practice. Smith provides comprehensive examples, guidelines, and exercises that allow students to both learn the fundamentals of public relations writing and practice their writing skills. Ethical and legal issues are woven throughout the text, which covers public relations writing formats for both journalistic and organizational media. This new edition updates and expands its coverage of writing for digital and social media--including blogs, websites and wikis, as well as social networking (Facebook), microblogging (Twitter), photo sharing (Instagram and Snapchat) and video sharing (YouTube). This range reflects the current landscape of public relations writing, preparing undergraduate students for a public relations career. Becoming a Public Relations Writer is a trusted resource for courses in public relations, media writing, and strategic communication. Previous editions of this text have been adopted by more than 190 colleges and universities in the U.S. and among other English-speaking nations. Complimentary online materials are provided for both instructors and students; instructors have access to support materials such as test banks, chapter overviews, and a sample syllabus, while students will benefit from career prep resources such as ethics codes, an overview of professional organizations, and sample news packages. Visit the Companion Website at www.routledge.com/cw/smith"-- Provided by publisher.
Bibliography, etc. Note Includes bibliographical references and index.
Record Appears in On-Campus Resources > Books
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Part 1. Principles of effective writing. Writing... and what it means to you
Effective writing
Persuasive and ethical communication
The writing process
News : the basis for all strategic writing
News writing style
Part 2. Paid, earned, owned and shared media. Social media and wiki
Website and blog
Fact sheet and advisory
Print news release
Broadcast news release
Transmedia news package
Advocacy and opinion
News feature
Brochure, newsletter and corporate report
Donor appeal
Speech, presentation and interview
Public relations advertising.

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