Intro
Contents
Foreword by Matthew Waller
Acknowledgments
Introduction
Part I. Before the Beginning
1. There Is No Typical Entrepreneur
2. The Roses and Thistles of Business Ownership
3. Traps, Myths, and Barriers
4. The Best Time to Start a Business
5. The Gestation Period
6. You Don't Have to Start from Scratch
7. The Value of Outside Directors
8. Why You Need a "Fred" as Your Business Partner
9. How to Use Debt Wisely
10. Avoiding Blunders in Your Business Plan
11. The Biggest Mistakes Company Founders Make
Part II. Into the Great Unknown

12. Getting Your New Business off the Ground
13. The Importance of Proper Pricing
14. Opening Up Your Books
15. Your Family and Your Business
16. Building Foundational Relationships
17. Dealing with Professional Service Providers
18. Fueling Your Growth
19. Keeping Your Priorities Straight
20. You Shouldn't Have to Kill Yourself
Part III. The E-Life
21. When You Have an Old Car-Or Business
22. When Good People Don't Get Along
23. Reaping What You Sow with Employee Engagement
24. Building Teams
25. Loosening the Reins

26. Obsessing over the Quality of Your Customer Service
27. A Strategy for Strategic Planning
28. The Fundamentals for Selling Anything
29. Overcoming the Myths of Marketing
30. Getting Stuff Done
31. The Life and Lessons of Leadership
32. Surviving a Crisis
33. Making Management Transitions Real
34. Recognizing the Signs of Owner Burnout
35. Cashing Out the Value
Part IV. Write This on Your Mortarboard
36. How to Find Success in Your First Job
37. Working for an Entrepreneur
38. Parting Words
Appendix
Index
About the Author