The strategic marketing of science, technology, and medical journals : a business history of a dynamic marketplace, 2000-2020 / Albert N. Greco.
Greco, Albert N., 1945- author.
2023
Z286.S4
Available Online

Linked e-resources

Linked Resource Online Access
Concurrent users Unlimited
Authorized users Authorized users
Document Delivery Supplied Can lend chapters, not whole ebooks

Details

Title The strategic marketing of science, technology, and medical journals : a business history of a dynamic marketplace, 2000-2020 / Albert N. Greco.
Author Greco, Albert N., 1945- author.
ISBN 9783031319648 (electronic bk.)
3031319648 (electronic bk.)
9783031319631
303131963X
DOI https://doi.org/10.1007/978-3-031-31964-8
Published Cham : Palgrave Macmillan, 2023.
Language English
Description 1 online resource (xvii, 176 pages) : illustrations
Other Standard Identifiers 10.1007/978-3-031-31964-8 doi
Call Number Z286.S4
Dewey Decimal Classification 505
Summary This book analyzes the various economic and marketing strategies utilized by the five major STM commercial scholarly journal publishers since 2000. This period has witnessed tremendous economic, marketing, and technological growth including the migration from a print only to a hybrid publishing format. With this growth, the industry has also seen the rise of open access publishing, copyright challenges by websites such as Sci-Hub, the emergence of sharing platforms such as ResearchGate and Academia.edu, as well as the impact of Plan S on publishers, universities, and authors. Given this incredible rate of change across the industry, the author explores the diverse strategies and structures created by the largest STm publishers to decipher their effectiveness in addressing technological, ethical, and copyright issues. Also, he examines how mergers and acquisitions diversified operations, such Elsevier's acquisition of Bepress, SSRN, and SCOPUS, among other platforms. Scrutinizing the different managerial, marketing, technology, and economic-financial strategies crafted by scholarly journal publishers between 2000-2020, this book offers a comprehensive assessment of the industry's attempts to identify, understand, cope with, and minimize or defeat the herculean threats to its business model. Albert N. Greco is Professor of Marketing at the Gabelli School of Business at Fordham University, USA. He has authored or edited 27 books, mostly in relation to the book and scholarly journal industries, though he has also written extensively on the newspaper, magazine, information, and radio sectors. .
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Source of Description Online resource; title from PDF title page (SpringerLink, viewed July 7, 2023).
Available in Other Form Print version: 9783031319631
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
Chapter 1: Introduction to History and Development of Scientific, Technical, and Medical [STM]Journals
Chapter 2: The State of the Scholarly Journal Publishing Industry in 2000
Chapter 3: The Impact of Disruption: 2001-2012
Chapter 4: The Impact of Legal, Intellectual Property, and Copyright Infringement Issues: 2000-2022
Chapter 5: The Responses of the Major Textbook Publishers: 2013-2020
Chapter 6: The Future of STM Journals.

Browse Subjects

Show more subjects...

Statistics

from
to
Export