Advancing branding research : a qualitative agenda / guest editors Professor T. C. Melewar and Professor Bill Merrilees.
2014
R853.Q34 .A38 2014
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Details
Title
Advancing branding research : a qualitative agenda / guest editors Professor T. C. Melewar and Professor Bill Merrilees.
ISBN
9781784410872
9781784410889 (e-book)
9781784410889 (e-book)
Published
[West Yorkshire, England] : Emerald Group Publishing Limited, 2014.
Copyright
2014
Language
English
Description
1 online resource (80 pages) : illustrations, tables.
Call Number
R853.Q34 .A38 2014
Dewey Decimal Classification
610.72
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Access limited to authorized users.
Source of Description
Description based on online resource; title from PDF title page (ebrary, viewed April 26, 2014).
Added Author
Melewar, T. C., editor.
Merrilees, Bill, editor.
Merrilees, Bill, editor.
Series
Qualitative Market Research : An International Journal, 1352-2752 ; Volume 17, Number 2
Available in Other Form
Advancing branding research : a qualitative agenda.
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Online Access
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