Media economics in Austria : a comparison to Germany on print, television, radio and the internet / Markus Posset.
Posset, Markus, author.
2023
P96.E252
Available Online

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Title Media economics in Austria : a comparison to Germany on print, television, radio and the internet / Markus Posset.
Author Posset, Markus, author.
Uniform Title Medienökonomie. English
ISBN 9783658421953 (electronic bk.)
3658421959 (electronic bk.)
9783658421946
3658421940
DOI https://doi.org/10.1007/978-3-658-42195-3
Published Wiesbaden : Springer, 2023.
Language English
Description 1 online resource (xiv, 133 pages) : illustrations (some color)
Other Standard Identifiers 10.1007/978-3-658-42195-3 doi
Call Number P96.E252
Dewey Decimal Classification 302.2309436
Summary At a time when the media are facing a severe loss of trust, what is needed above all is education. How does media work? What are the economic dependencies? How is media content created and how is it consumed? What challenges does digitization bring, and why is it more important today than ever to understand the world of media? It is questions of this nature that this book addresses. It helps interested readers to understand how the media works, especially in relation to social media and digitalization - to be able to distinguish which media are trustworthy and to understand why independent journalism is so important. The Content How media works & what role journalism plays in the age of social media. What makes it so difficult for traditional media today & why the Internet is both a curse and a blessing. What the classic media have to do to make the Internet work for them. The author Markus POSSET is a well-known Austrian media manager, investor, management consultant, lobbyist and political advisor. Among other things, he was COO of Echo Medienhaus Group, Managing Director of Verlagsgruppe News and thus head of the two leading Austrian media "Profil" and "Trend", as well as Managing Director of Mediengruppe Österreich. He also works as a lecturer at the Vienna University of Applied Sciences for Journalism & Media Management. The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.
Note Includes index.
Access Note Access limited to authorized users.
Source of Description Online resource; title from PDF title page (SpringerLink, viewed August 21, 2023).
Available in Other Form Print version: 9783658421946
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Print media
Television
Radio
The Internet
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