The History of an Advertising Agency : N. W. Ayer & Sons at Work, 1869-1949, Revised Edition / Ralph M. Hower.
Hower, Ralph M., author.
2013
HF6181.A8
Available Online

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Title The History of an Advertising Agency : N. W. Ayer & Sons at Work, 1869-1949, Revised Edition / Ralph M. Hower.
Author Hower, Ralph M., author.
Edition Rev. ed. Reprint 2014
ISBN 9780674183322
DOI https://doi.org/10.4159/harvard.9780674183322
Published Cambridge, MA : Harvard University Press, [2013]
Copyright ©1949
Language English
Language Note In English.
Description 1 online resource (647 p.) : 1 Frontispiz
Item Number 10.4159/harvard.9780674183322 doi
Call Number HF6181.A8
Dewey Decimal Classification 659.1063
Access Note Access limited to authorized users.
System Details Note Mode of access: Internet via World Wide Web.
Digital File Characteristics text file PDF
Source of Description Description based on online resource; title from PDF title page (publisher's Web site, viewed 30. Aug 2021)
Series Harvard Studies in Business History ; 5
In HUP e-dition: Complete eBook Package
HUP e-dition: Social Science eBook Package
HUP eBook Package Archive 1893-1999
Available in Other Form print 9780674183315
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
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Frontmatter
CONTENTS
ILLUSTRATIONS
TABLES
CHRONOLOGY
EDITOR ' S INTRODUCTION
EDITOR ' SINTRODUCTION TO THE FIRST EDITION
AUTHOR'S PREFACE
AUTHOR'S PREFACE TO THE FIRST EDITION
GENERAL HISTORY OF N. W. AYER & SON, INC.
ORIGIN OF THE ADVERTISING AGENCY AND DEVELOPMENT T O 1869
FOUNDING OF Ν. W. AYER & SON, 1869-1876
BEGINNING OF THE OPEN CONTRACT, 1875-1880
GROWTH OF AYER SERVICE, 1879-1920
F. W. AYER: THE LAST PHASE, 1906-1923
YEARS OF GREAT PLENTY, 1923-1930
THE LEAN YEARS, 1931-1936
KEEPING EVERLASTINGLY AT IT . . .
ANALYSIS OF PARTICULAR ASPECTS OF AYER DEVELOPMENT
THE AGENCY'S CLIENTS
BASIS OF AYER RELATIONS WITH CLIENTS
THE PLANNING OF ADVERTISING CAMPAIGNS
CAMPAIGN EXECUTION AND GENERAL SERVICE
SOME DEVELOPMENTS IN AYER COPY
PROBLEMS AND POLICIES IN DEALING WITH ADVERTISERS
THE AGENCY AND ADVERTISING MEDIA
RELATIONS BETWEEN N. W. AYER & SON AND OTHER AGENCIES
DEVELOPMENT OF ORGANIZATION AND MANAGEMENT
WITHIN THE RANKS OF N. W. AYER & SON, 1870-1939
FINANCIAL AND ACCOUNTING HISTORY OF N. W. AYER & S ON
CONCLUSION
APPENDIX: DISTRIBUTION OF AYER ADVERTISING BY COMMODITIES
NOTES AND REFERENCES
INDEX

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