Title
Big Bird and Beyond : The New Media and the Markle Foundation / Lee D. Mitgang.
ISBN
9780823295180
Published
New York, NY : Fordham University Press, [2022]
Copyright
©1989
Language
English
Language Note
In English.
Description
1 online resource (292 p.)
Other Standard Identifiers
10.1515/9780823295180 doi
Summary
Over 30 years ago, Lloyd Morrisett, a young foundation executive, asked this question at a dinner party: "Could the power of television be used to teach millions of pre-school children the basics of literacy?" In an industry that had placed faith in selling soap rather than serving the educational needs of its wide audiences, Sesame Street, one of the most popular children's programs to date was created. Big Bird & Beyond discusses the large role Morrisett played since 1969, as president of The John and Mary R. Markle Foundation and as chairman of the Chilren's Television Workshop. He launched Peggy Charren's Action for Children's Television, saved the Columbia Journalism Review and the Fund for Investigative Journalism from bankruptcy, established the National News Council, and led to Cable News Network providing more issue oriented presidential election coverage. In this read, Lee Mitgang notes how Markle promoted the idea of using computers and the Internet to enrich the lives of the elderly, and, most recently, how electronic mail might connect citizens more effectively to government and other institutions that affect their everyday lives.
Access Note
Access limited to authorized users.
System Details Note
Mode of access: Internet via World Wide Web.
Digital File Characteristics
text file PDF
Source of Description
Description based on online resource; title from PDF title page (publisher's Web site, viewed 03. Jan 2023)
Available in Other Form
print 9780823220410
Frontmatter
Contents
Acknowledgments
Introduction: The Neglected Field
1: Enter Sesame
2: Beyond Big Bird: Markle and Children's Television
3: The Diffusion of Knowledge
4: The Coming of Cable
5: Messages to the Media
6: Changing Channels
7: Electronic Everything
8: Aging.org
9: Communications and Democracy
Epilogue: "So What Do You Do, Give Away Money?"
Bibliography
Index
About the Author
