Segmenting the mature market : identifying, targeting, and reaching America's diverse, booming senior markets / Carol M. Morgan, Doran J. Levy.
1993
HF5415.127 .M67 1993 (Mapit)
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Details
Title
Segmenting the mature market : identifying, targeting, and reaching America's diverse, booming senior markets / Carol M. Morgan, Doran J. Levy.
Author
Morgan, Carol M.
ISBN
1557384487
Imprint
Chicago, Ill. : Probus Pub. Co., c1993.
Language
English
Description
xvii, 363 p. : ill. ; 24 cm.
Call Number
HF5415.127 .M67 1993
Dewey Decimal Classification
658.8/348
Note
"Based on the 50+ studies" -- t.p.
Bibliography, etc. Note
Includes bibliographical references and index.
Added Author
Levy, Doran J.
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