Media Franchising : Creative License and Collaboration in the Culture Industries / Derek Johnson.
2013
HD9999.C9472 J64 2016
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Online Access
Details
Title
Media Franchising : Creative License and Collaboration in the Culture Industries / Derek Johnson.
Author
Johnson, Derek, author.
ISBN
9780814743492
Published
New York, NY : : New York University Press, [2013]
Copyright
©2013
Language
English
Language Note
In English.
Description
1 online resource : 20 black and white illustrations
Item Number
10.18574/nyu/9780814743478.001.0001 doi
Call Number
HD9999.C9472 J64 2016
Dewey Decimal Classification
658.8708
Summary
"Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to create compelling 'shared worlds.' This finely researched, breakthrough book is a must-read for anyone seeking a sophisticated understanding of the contemporary media industry."-Heather Hendershot, author of What's Fair on the Air?: Cold War Right-Wing Broadcasting and the Public InterestWhile immediately recognizable throughout the U.S. and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved such familiarity through constant reincarnation. In each case, the initial success of a single product led to a long-term embrace of media franchising-a dynamic process in which media workers from different industrial positions shared in and reproduced familiar cultureacross television, film, comics, games, and merchandising.In Media Franchising, Derek Johnson examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds. Challenging connotations of homogeneity, Johnson shows how the cultural and industrial logic of franchising has encouraged media industries to reimagine creativity as an opportunity for exchange among producers, licensees, and evenconsumers. Drawing on case studies and interviews with media producers, he reveals the meaningful identities, cultural hierarchies, and struggles for distinction that accompany collaboration within these production networks.Media Franchising provides a nuanced portrait of the collaborative cultural production embedded in both the mediaindustries and our own daily lives."Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to create compelling 'shared worlds.' This finely researched, breakthrough book is a must-read for anyone seeking a sophisticated understanding of the contemporary media industry."-Heather Hendershot, author of What's Fair on the Air?: Cold War Right-Wing Broadcasting and the Public InterestWhile immediately recognizable throughout the U.S. and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved such familiarity through constant reincarnation. In each case, the initial success of a single product led to a long-term embrace of media franchising-a dynamic process in which media workers from different industrial positions shared in and reproduced familiar cultureacross television, film, comics, games, and merchandising.In Media Franchising, Derek Johnson examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds. Challenging connotations of homogeneity, Johnson shows how the cultural and industrial logic of franchising has encouraged media industries to reimagine creativity as an opportunity for exchange among producers, licensees, and evenconsumers. Drawing on case studies and interviews with media producers, he reveals the meaningful identities, cultural hierarchies, and struggles for distinction that accompany collaboration within these production networks.Media Franchising provides a nuanced portrait of the collaborative cultural production embedded in both the mediaindustries and our own daily lives.
Access Note
Access limited to authorized users.
System Details Note
Mode of access: Internet via World Wide Web.
Digital File Characteristics
text file PDF
Source of Description
Description based on online resource; title from PDF title page (publisher's Web site, viewed 18. Sep 2023)
Series
Postmillennial Pop ; ; 11
Available in Other Form
print 9780814743478
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Online Access
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Online Resources > Ebooks
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Table of Contents
Frontmatter
Contents
Acknowledgments
Introduction
1. Imagining the Franchise
2. From Ownership to Partnership
3. Sharing Worlds
4. "A Complicated Genesis"
5. Occupying Industries
Conclusion
Notes
Index
About the Author
Contents
Acknowledgments
Introduction
1. Imagining the Franchise
2. From Ownership to Partnership
3. Sharing Worlds
4. "A Complicated Genesis"
5. Occupying Industries
Conclusion
Notes
Index
About the Author