Consumers, society and marketing : a sustainability perspective / Dilip S. Mutum, Ezlika M. Ghazali.
Mutum, Dilip S., author.; Ghazali, Ezlika M. author.
2023
HF5415 .M88 2023
Available Online

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Title Consumers, society and marketing : a sustainability perspective / Dilip S. Mutum, Ezlika M. Ghazali.
Author Mutum, Dilip S., author.
ISBN 9783031393594 electronic book
3031393597 electronic book
9783031393587
3031393589
DOI https://doi.org/10.1007/978-3-031-39359-4
Published Cham : Springer, 2023.
Language English
Description 1 online resource (xvii, 174 pages) : illustrations.
Other Standard Identifiers 10.1007/978-3-031-39359-4 doi
Call Number HF5415 .M88 2023
Dewey Decimal Classification 658.8
Summary Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adapting itself to the new focus on sustainability. The study of the interface between consumers, society, and marketing is crucial for understanding the complex interactions between individuals and the products and services they consume and the resulting implications. In this book, the authors delve into the latest research and theories on the subject, providing insight into the various factors that shape consumer behavior and the broader impacts of marketing on society. Whether you are a student, professional, or simply curious about the topic, this book will provide a valuable resource for your learning and exploration. Instead of treating ethical foundations and critical marketing perspectives separately, this book merges them and takes a broader sustainability perspective. It examines the various ways in which businesses are incorporating sustainability into their marketing strategies, and the impact these efforts are having on consumers, the economy, and the planet. Topics covered in this book include: Evolution of marketing thought Critique of marketing Sustainable marketing Social marketing Evolving consumer representations and roles, and many more.
Bibliography, etc. Note Includes bibliographical references.
Access Note Access limited to authorized users.
Source of Description Online resource; title from PDF title page (SpringerLink, viewed September 18, 2023).
Added Author Ghazali, Ezlika M. author.
Series CSR, sustainability, ethics & governance, 2196-7083
Available in Other Form Consumers, Society and Marketing
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
1. Consumption and Consumer Society
2. Evolution of Marketing
3. Benefits and Detriments of Marketing
4. Ethical Marketing
5. Sustainable Marketing
6. Social Marketing
7. Evolving Consumer Representations and Roles.

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