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Unlimited
Authorized users
Authorized users
Document Delivery Supplied
Can lend chapters, not whole ebooks
Title
Social influence on digital content contribution and consumption : theories, empirical analyses, and practices / Xuejing Ma.
ISBN
9789819967377 (electronic bk.)
9819967376 (electronic bk.)
9789819967360
9819967368
Published
Singapore : Springer, 2023.
Language
English
Description
1 online resource (xi, 196 pages) : illustrations (some color).
Other Standard Identifiers
10.1007/978-981-99-6737-7 doi
Call Number
HM742
Dewey Decimal Classification
302.23/1
Summary
This book examines users' digital content contribution and consumption behavior from a social perspective. Digital content is everywhere -- from search results on search engines to posts on social media. Incentivizing users to contribute abundant content and motivating users to engage in and pay for digital content are vital for online platforms, especially those relying on digital content generated by users. This book develops a theoretical framework to incorporate social influence, including social presence, social interaction, social comparison, social loafing, and social relationships, in users' digital content contribution and consumption decisions. Further, using a large volume of data from online platforms, the author empirically studies the role of social interaction in digital content provision and monetization from the supply side. Also, regarding the digital content demand side, this book explores how to boost content consumption via social motives and social norms. The book enriches the understanding of social influence in digital content contribution and consumption and provides practical suggestions for digital platforms’ mechanism design.
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Access limited to authorized users.
Source of Description
Online resource; title from PDF title page (SpringerLink, viewed October 5, 2023).
Series
Management for professionals, 2192-810X
Available in Other Form
Print version: 9789819967360
Digital Content, PWYW Pricing, and Social Influence
Introduction to Digital Content
Incentives for Digital Content Contribution
Motives for Digital Content Consumption
Digital Content Contribution and Consumption in Live Streaming
Social Influence in Digital Content Contribution
Social Incentives and Digital Content Contribution
Dynamics of Digital Content Contribution, Monetary Incentive, and Social Interaction
Social Influence in Digital Content Consumption
Social Interaction and Digital Content Consumption
Dynamics of Digital Content Consumption and Social Norm
Discussion and Conclusion
Conclusion Summary
Future Research Agenda. .
