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Strategic sales management : insights and guidance from top interim managers / Peter Buchenau, editor.

Chefsache Strategisches Vertriebsmanagement. English

9783031406058 (electronic bk.)
3031406052 (electronic bk.)
9783031406041
3031406044

Cham, Switzerland : Springer, 2023.

English

1 online resource (xxiii, 155 pages) : illustrations (some color).

10.1007/978-3-031-40605-8 doi

HF5438.4

658.8/1

Sales is a CEO's job, or at least it should be. But many entrepreneurs and managers come from other disciplines such as legal, production or product marketing -- or they may have inherited the business. In most companies, a sales director is responsible for the operational management of the sales department. However, sales also need to be considered strategically, in terms of the business, the products or even the target market, for which many entrepreneurs or sales managers unfortunately lack the time or even the knowledge. In this book, experienced interim managers reveal the most important and necessary strategic methods and approaches to maintain and lead competitiveness for years to come. Readers will benefit from the first-hand insights of prominent and internationally experienced interim managers such as Ulvi Aydin, Uwe Brüggemann, Michael Eckardt, Ulrich Girrbach, Elmar Gorich, Ralf Komor, Peter Kuhle, Siegfried Lettmann, Thomas Mertens, Stephan Rohe, Rainer Simmoleit and Stefan Zeiss. Practitioners and MBA students in particular will benefit from these insights into what makes strategic sales management successful.

Access limited to authorized users.

Online resource; title from PDF title page (SpringerLink, viewed October 10, 2023).

Future of business and finance, 2662-2475

Print version: 9783031406041

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