Cultural and social influences on consumer behavior : uncertainty avoidance, rituals, and external threats / Xuehua Wang.
Wang, Xuehua, author.
2023
HF5415.32 .W36 2023
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Title
Cultural and social influences on consumer behavior : uncertainty avoidance, rituals, and external threats / Xuehua Wang.
Author
Wang, Xuehua, author.
ISBN
9819961831 electronic book
9789819961832 (electronic bk.)
9819961823
9789819961825
DOI
https://doi.org/10.1007/978-981-99-6183-2
Published
Singapore : Springer, [2023]
Language
English
Description
1 online resource (xii, 244 pages) : illustrations (some color).
Item Number
10.1007/978-981-99-6183-2 doi
Call Number
HF5415.32 .W36 2023
Dewey Decimal Classification
658.8/342
Summary
This book explores how cultural and social influences affect consumer decision making with a focus on uncertainty avoidance, rituals, and external threats. Indeed, uncertainty avoidance can exert significant influence on consumer behavior. For example, consumers in a culture with high uncertainty avoidance may show less positive attitudes towards new products than those in a culture with low uncertainty avoidance. Prior cultural research has mainly focused on how individualism/collectivism or power distance belief influences consumer attitudes and behaviors at an individual level, while seldom does research investigate the effect of uncertainty avoidance on consumption. This book examines how uncertainty avoidance affects superstitious consumption as well as its underlying mechanism and boundary condition. Rituals, as a component of culture, can affect consumer behaviors. However, few studies have shedded light on how repeating rituals can affect consumers willingness to use the products involved in the ritual. Consumer behavior is complex. Consumers are surrounded with various external threats such as health, economic, and informational threats, while prior research has primarily focused on health threats. Beyond this, inter-client conflicts, as a special type of social threat, can also affect consumption experience. In all, this book aims to examine how uncertainty avoidance, rituals and external threats influence consumer attitudes and behaviors. In this book, new research models would be developed. This book enriches our understanding on how cultural and social influences affect consumer decision making and provides insights for both researchers and practitioners in marketing.
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Access limited to authorized users.
Source of Description
Description based on online resource; title from digital title page (viewed on November 03, 2023).
Series
Management for professionals.
Available in Other Form
Cultural and Social Influences on Consumer Behavior
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Online Access
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Intro
Preface
One Prolific Survey Participant on Rituals
One Prolific Survey Participant on Health Threats
One Prolific Survey Participant on Inter-Client Conflicts
Contents
1 Introduction
1.1 Motivation
1.2 Research Questions
1.3 Theoretical Contributions
1.4 Practical Implications
1.5 Organization of the Book
References
2 Literature Review
2.1 Culture and Values
2.2 Uncertainty Avoidance and Its Impact
2.2.1 Uncertainty Avoidance and Its Impact on Individuals
2.2.2 Uncertainty Avoidance and Its Impact on Businesses
2.2.3 Extended Reading

2.3 Rituals
2.3.1 The Definition of Rituals
2.3.2 Rituals and Their Impact on Behavior
2.3.3 Types of Consumption Rituals
2.4 External Threats
2.4.1 Health Threats
2.4.2 Economic Threats
2.4.3 Informational Threats
2.5 Inter-Client Conflicts During Service Encounters
2.6 Green Consumption
2.7 Summary
References
3 Theory and Hypothesis Development for Uncertainty Avoidance and Superstitious Consumption
3.1 Research Question
3.2 Superstitious Belief and Behavior
3.3 Uncertainty Avoidance and Superstitious Behavior

3.4 The Mediating Effect of State Anxiety
3.5 The Moderating Effect of Locus of Control
3.6 Summary
3.7 Reading: Superstitious Consumption Behaviors in Different Cultures
References
4 Theory and Proposition Development for Repeating Rituals and Willingness to Use the Product
4.1 Introduction
4.2 Development of Propositions
4.3 Summary
4.4 Reading: Examples of Consumption Rituals Across the World
References
5 Theory and Proposition Development for External Threats and Green Consumption

5.1 Theory and Proposition Development for Health Threats and Green Consumption
5.2 Theory and Proposition Development for Economic Threats and Green Consumption
5.3 Theory and Proposition Development for Informational Threats and Green Consumption
5.4 Theory and Hypothesis Development for How to Solve Inter-Client Conflicts During Service Encounters
5.4.1 Research Questions
5.4.2 Conceptual Background and Hypothesis Development
5.5 Summary
References
6 Methodology and Results for Uncertainty Avoidance and Superstitious Consumption

6.1 Study 1A: Chronic Uncertainty Avoidance and Superstitious Consumption
6.1.1 Methods
6.1.2 Results
6.2 Study 1B: Primed Uncertainty Avoidance and Superstitious Consumption
6.2.1 Methods
6.2.2 Results
6.2.3 Discussion
6.3 Study 2: Uncertainty Avoidance and State Anxiety
6.3.1 Study 2A
6.3.2 Study 2B
6.3.3 Study 2C
6.4 Study 3: The Moderating Role of Locus of Control
6.4.1 Methods
6.4.2 Results
6.5 Summary
References
7 Preliminary Evidence on Health Threats and Green Consumption
7.1 Methods
7.2 Results
7.3 Summary
References

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