Concurrent users
Unlimited
Authorized users
Authorized users
Document Delivery Supplied
Can lend chapters, not whole ebooks
Title
Transmedia brand storytelling : immersive experiences from theory to practice / Karen E. Sutherland, Richie Barker.
ISBN
9789819940011 (electronic bk.)
981994001X (electronic bk.)
9789819940004
9819940001
Published
Singapore : Palgrave Macmillan, [2023]
Copyright
©2023
Language
English
Description
1 online resource (xiii, 281 pages) : illustrations (chiefly color)
Item Number
10.1007/978-981-99-4001-1 doi
Call Number
HF5415.1255
Dewey Decimal Classification
658.8/27
Summary
This book presents new global research on transmedia storytelling as a form of brand communication. It explores the theoretical underpinnings of transmedia storytelling and its practical application through survey and interview data from creatives, marketing, advertising and public relations practitioners. The final section analyzes contemporary campaigns from various countries and proposes a Transmedia Brand Storytelling Model for Practice, based on primary and secondary research data. The book aims to better understand and communicate the real-world opportunities and barriers to producing transmedia brand storytelling campaigns for practitioners.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Online resource; title from PDF title page (SpringerLink, viewed October 16, 2023).
Available in Other Form
Print version: 9789819940004
Chapter 1: Transmedia Brand Storytelling - Immersive Campaign Experiences from Theory to Practice
Chapter 2: What is transmedia storytelling?
Chapter 3: The creative logic of transmedia storytelling
Chapter 4: Practitioner perceptions of transmedia storytelling
Chapter 5: Planning and creating transmedia storytelling projects
Chapter 6: Audience participation and "learning" transmedia storytelling
Chapter 7: Evaluating transmedia storytelling experiences.
