Yes logo [electronic resource] : uncovering the recipes of branding success in the world's largest consumer market / Jiazhuo George Wang, Shuo Qin, Allison Wang.
Wang, Jiazhuo George, author.; Qin, Shuo, author.; Wang, Allison, author.
2023
HF5415.1255 .W36 2023
Available Online

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Title Yes logo [electronic resource] : uncovering the recipes of branding success in the world's largest consumer market / Jiazhuo George Wang, Shuo Qin, Allison Wang.
Author Wang, Jiazhuo George, author.
ISBN 9789819966080 (electronic bk.)
9819966086 (electronic bk.)
9819966078
9789819966073
DOI https://doi.org/10.1007/978-981-99-6608-0
Publication Details Singapore : Springer, [2023]
Language English
Description 1 online resource (xv, 207 pages) : illustrations
Item Number 10.1007/978-981-99-6608-0 doi
Call Number HF5415.1255 .W36 2023
Dewey Decimal Classification 658.8/27
Summary This book focuses on how to succeed in China, the globes largest consumer market, through the branding market strategy. What are the undisclosed recipes that brands can follow to capture the attention and emotion of consumers in China? Whats the magical key to open the locked doors? The answer to these questions would be intriguing for many readers outside China, including but not limited to executives of global brands, owners of medium-and-small-sized businesses aiming for the global market, branding/marketing professionals, financial investors and analysts, business professors and researchers in universities and colleges, graduate and undergraduate students, and readers with an interest on these topics in the general public. In comparison with many case studies that focus on only a single or few cases, or else lean toward being a macro-discussions of Chinas consumer market without in-depth analysis of representative cases, this book provides both. Many branding strategies, programs, and activities presented in this book are of the innovative type, which could be very fresh and interesting to readers. Many of the in-depth analyses and specific insights presented in this book are provided by well-recognized business analysts/writers, which may not be available in other publications. Overall, this book provides readers with the opportunity to receive some valuable new knowledge about how to succeed in the globes largest consumer market, providing foodstuff for both thought and enjoyment.
Bibliography, etc. Note Includes bibliographical references.
Access Note Access limited to authorized users.
Added Author Qin, Shuo, author.
Wang, Allison, author.
Available in Other Form Print version: 9789819966073
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