The 10 rules of highly effective pricing / Danilo Zatta.
Zatta, Danilo, author.; ProQuest (Firm)
2024
HF5416.5 .Z378 2024
Available Online

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Title The 10 rules of highly effective pricing / Danilo Zatta.
Author Zatta, Danilo, author.
ISBN 9781394253425
1394253427
9781394195763
1394195761
Published Hoboken, NJ : Wiley, 2024.
Copyright ©2024
Language English
Description 1 online resource
Call Number HF5416.5 .Z378 2024
Dewey Decimal Classification 658.8/16
Access Note Access limited to authorized users
Reproduction Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
Source of Description Description based on print version record.
Added Corporate Author ProQuest (Firm)
Available in Other Form Print version: 1394195761
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Record Appears in Online Resources > Ebooks
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PART I: Ineffective Pricing Rules. Why Pricing is Key but Seldomly Effective
PART II: The 10 Rules of Highly Effective Pricing. Rule 1: Make Pricing a CEO Priority. Rule 2: Disseminate the Culture of Profit. Rule 3: Understand and Sell Value. Rule 4: Differentiate Prices. Rule 5: Consolidate Profits by Increasing Prices. Rule 6: Avoid Price Wars. Rule 7: Cultivate Your Price Image. Rule 8: Employ Technologies, Directing Algorithms. Rule 9: Set the Pricing Governance. Rule 10: Debunk the Myths of Pricing
PART III: How to Win. Success with the Pricing Transformation.

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