Practical handbook business in Africa / Thomas Schmidt, Kay Pfaffenberger, Stefan Liebing, editors.
Schmidt, Thomas.; Pfaffenberger, Kay.; Liebing, Stefan.
2023
HG5822 .P73 2023
Available Online

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Title Practical handbook business in Africa / Thomas Schmidt, Kay Pfaffenberger, Stefan Liebing, editors.
ISBN 9783658425180 electronic book
3658425180 electronic book
3658425172
9783658425173
DOI https://doi.org/10.1007/978-3-658-42518-0
Published Wiesbaden : Springer Vieweg, 2023.
Language English
Description 1 online resource (xi, 299 pages) : illustrations (some color).
Other Standard Identifiers 10.1007/978-3-658-42518-0 doi
Call Number HG5822 .P73 2023
Dewey Decimal Classification 382.096
Summary Africa is a continent on the upswing, developing great economic momentum. This book shows the way to successful business in Africa. It is a practical, yet scientifically based guide for all entrepreneurs and economically interested parties who want to be successful in Africa. The book. combines the experience of managers of large corporations and family businesses with a long history on the continent with the scientific perspective and findings of the Centre for Business and Technology in Africa at Flensburg University of Applied Sciences. In the 2nd edition up-to-date answers are given to the classic questions that must be answered by every player who wants to be economically successful in Africa: WHY Africa is interesting for business, WHERE the greatest prospects for success exist, HOW to proceed and WHICH approaches to shaping future economic relations between Germany and Africa are promising. The editors Prof. Dr. Thomas Schmidt is Founding Director of the Centre for Business and Technology in Africa and Professor at Flensburg University of Applied Sciences for Business Informatics. Prof. Dr. Kay Pfaffenberger is Managing Director of the Centre for Business and Technology in Africa and Professor at Flensburg University of Applied Sciences for Business Administration. Prof. Dr. Stefan Liebing is managing partner of Conjuncta GmbH and honorary consul of the Republic of Cameroon. He has extensive experience in business initiation and implementation in Africa and has accompanied numerous companies on their way into new markets. The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.
Access Note Access limited to authorized users.
Added Author Schmidt, Thomas.
Pfaffenberger, Kay.
Liebing, Stefan.
Available in Other Form Practical Handbook Business in Africa
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Intro
Foreword to the Expanded and Updated Second Edition
Contents
About the Editors
1 Economy in Africa-An Introduction
Abstract
1.1 Why This Book About Economy in Africa?
1.2 How Is This Book Structured?
References
Part I Africa Has Potential!
Abstract
2 Africa Is Different From What You Think
Abstract
2.1 Continent of Emerging Entrepreneurs
2.2 Fintech, Digitization, and IT
2.3 Successful Role Models
2.4 Mo Ibrahim
2.5 Aliko Dangote
2.6 Peter Munga
2.7 Unexpected Hurdles
References
3 Entrepreneurship and Start-Ups in Africa

Abstract
3.1 Introduction
3.2 Entrepreneurship in Scientific Discourse
3.3 Availability and Skills of Founder Personalities
3.4 Ecosystem for Entrepreneurship
3.4.1 Politics and Institutional Framework Conditions
3.4.2 Financing
3.4.3 Digitalization as a Basis for Founding
3.4.4 International Partners
3.5 Entrepreneurship and Start-Ups: Situation in Sub-Saharan Africa
3.5.1 Start-Up Scene in Sub-Saharan Africa
3.6 Importance of Entrepreneurship for Market Entry into Sub-Saharan Africa
References
4 Is Africa's Economic Development Sustainable?
Abstract

4.1 Africa in the Shadow of the Covid-19 Crisis
4.2 Economic Development Since the Global Economic and Financial Crisis
4.3 "Institutions Matter!"-On Africa's Institutional Catch-up Process
4.4 Infrastructure as a Bottleneck in Africa
4.5 Conclusion: African Companies Underrepresented in Global Value Chains, but Not Without Opportunities
References
5 The Demographic and Social Development in Africa
Abstract
5.1 The New Middle Class
5.2 Poverty in Africa
5.3 Population Development
5.4 Youth Surplus or Demographic Dividend?
5.5 Structural Change and Employment

References
6 How the Federal Government Supports Private Economic Engagement in Africa
Abstract
6.1 Development Policy Background
6.2 Improving Framework Conditions, Strengthening Economies
6.3 Advisory, Funding, and Financing Offers for Companies
6.3.1 Advisory Services for Companies at Home and Abroad
6.3.2 Corporate Networks and Project Development
6.3.3 Development Partnerships and Project Funding
6.3.4 Financing and Risk Reduction
6.4 COVID-19: Businesses as Partners in Crisis
6.5 Outlook
References
Part II Africa Is Not Just Africa!
Abstract

7 The Importance of Regional Peculiarities for Business Life
Abstract
7.1 A First Glance at Africa
7.2 The Unknown Continent-Some Facts
7.2.1 Climate
7.2.2 Languages
7.2.3 Religions
7.2.4 States
7.3 Economic Policy Aspects as a Basis for Trade-How is Africa Positioning Itself?
7.3.1 Overview
7.3.2 The West African Economic Community ECOWAS as an Example
7.3.3 The African Continental Free Trade Zone
7.4 Some Basic Conclusions for Investors and Trade from the Diversity of Africa
References
8 Cultural Imprints in Africa and their Impact on Business Life
Abstract

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