Mobile marketing management : case studies from successful practices / Hongbing Hua.
2019
HF5415.1265 .H83 2019
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Details
Title
Mobile marketing management : case studies from successful practices / Hongbing Hua.
Author
Hua, Hongbing, author.
ISBN
9780367142469
9780367141059
9780429633898 (e-book)
9780367141059
9780429633898 (e-book)
Published
New York, NY ; Abingdon, Oxon : Routledge, Taylor & Francis Group, 2019.
Language
English
Description
1 online resource (459 pages).
Call Number
HF5415.1265 .H83 2019
Dewey Decimal Classification
658.8/72
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Available in Other Form
Mobile marketing management : case studies from successful practices.
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Online Access
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