The importance of brand power / Donald Keough
Creating brand power / Anthony Tennant
The management of global brands / Camillo Pagano
The importance of market-perceived quality / Bradley Gale
Aadding brand value / Allen Sheppard
Power branding in the automotive industry / Werner Niefer
The emergence of retail brand power / Terry Leahy
From bulk to brand / Nicolo Polla
Franchising: how brand power works / Luciano Benetton
Protecting power brands / Garo Partoyan
Brand-based strategy and structure: the scandinavian experience / Carsten Dahlman


Assessing brand value / Michael Birkin
Brands, culture and business in Japan / Keijiro Nakabe
Brand power: the future / John Murphy.