An introduction to parties and candidates on television / Lynda Lee Kaid and Christina Holtz-Bacha
A comparative perspective on political advertising : media and political system characteristics / Christina Holtz-Bacha and Lynda Lee Kaid
Political advertising on television : the British experience / Margaret Scammell and Holli A. Semetko
The role of television broadcasts in promoting French presidential candidates / Anne Johnston and Jacques Gerstlé
Television spots in German national elections : contents and effects / Christina Holtz-Bacha and Lynda Lee Kaid
The presentation of Italian candidates and parties in television advertising / Gianpietro Mazzoleni and Cynthia S. Roper
Overcoming adversity and diversity : the utility of television political advertising in Israel / Akiba A. Cohen and Gadi Wolfsfeld
Political advertising in Denmark / Karen Siune
The blank spot : political advertising in the Netherlands / Kees Brants
The North European exception : political advertising on TV in Finland / Tom Moring
Political commercials in American presidential elections / L. Patrick Devlin
Political advertising across cultures : comparing content, styles, and effects / Lynda Lee Kaid and Christina Holtz-Bacha.