The co-marketing solution : strategic marketing through better branding, improved trade relationships, superior promotions, effective fact-based selling, accurate ROI analyses of trade spending / Shawn Clark.
2000
HF5415.13 .C548 2000 (Mapit)
Available at General Collection
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Details
Title
The co-marketing solution : strategic marketing through better branding, improved trade relationships, superior promotions, effective fact-based selling, accurate ROI analyses of trade spending / Shawn Clark.
Author
ISBN
0658000063
Publication Details
Lincolnwood (Chicago), Ill. : NTC Business Books, c2000.
Language
English
Description
xiii, 207 p. : ill. ; 24 cm.
Call Number
HF5415.13 .C548 2000
Dewey Decimal Classification
658.8/02
Bibliography, etc. Note
Includes bibliographical references (p. 197) and index.
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