Marketing and consumer identity in multicultural America /: Marye C. Tharp.

Marketing and consumer identity in multicultural America / Marye C. Tharp.

Tharp, Marye C.

2001

HF5415.127 .T48 2001 (Mapit)

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Formats

Title

Marketing and consumer identity in multicultural America / Marye C. Tharp.

Author

ISBN

0761911022
0761911030 (pbk.)

Publication Details

Thousand Oaks, Calif. : Sage Publications, c2001.

Language

English

Description

xvi, 397 p. : ill. ; 24 cm.

Call Number

HF5415.127 .T48 2001

Dewey Decimal Classification

658.8/0089/00973

Bibliography, etc. Note

Includes bibliographical references (p. 315-359) and index.

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