Wireless rules : new marketing strategies for customer relationship management anytime, anywhere / Frederick Newell and Katherine Newell Lemon.
2001
HF5415 .N454 2001 (Mapit)
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Details
Title
Wireless rules : new marketing strategies for customer relationship management anytime, anywhere / Frederick Newell and Katherine Newell Lemon.
Author
Newell, Frederick, 1926-
ISBN
007137437X (alk. paper)
Publication Details
New York : McGraw-Hill, c2001.
Language
English
Description
xxii, 330 p. ; 24 cm.
Call Number
HF5415 .N454 2001
Dewey Decimal Classification
658.8/4
Bibliography, etc. Note
Includes bibliographical references and index.
Added Author
Lemon, Katherine N. (Katherine Newell)
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