Sports sponsorship and brand development : the Subaru and Jaguar stories / Martin Beck-Burridge and Jeremy Walton.
2001
GV716 .B43 2001 (Mapit)
Available at General Collection
Items
Details
Title
Sports sponsorship and brand development : the Subaru and Jaguar stories / Martin Beck-Burridge and Jeremy Walton.
Author
ISBN
0333925408
Publication Details
New York : Palgrave, 2001.
Language
English
Description
vi, 178 p., [16] p. of plates : ill. (some col.) ; 25 cm.
Call Number
GV716 .B43 2001
Dewey Decimal Classification
338.4/379672
Bibliography, etc. Note
Includes bibliographical references and index.
Added Author
Record Appears in