Emotional decisions : tradeoff difficulty and coping in consumer choice / Mary Frances Luce, James R. Bettman, and John W. Payne.
2001
HF5415.32 .L83 2001 (Mapit)
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Details
Title
Emotional decisions : tradeoff difficulty and coping in consumer choice / Mary Frances Luce, James R. Bettman, and John W. Payne.
Author
Luce, Mary Frances, 1967-
ISBN
0226534332 (pbk.)
Publication Details
Chicago, IL : University of Chicago Press, c2001.
Language
English
Description
209 p. : ill. ; 23 cm.
Call Number
HF5415.32 .L83 2001
Dewey Decimal Classification
658.8/342
Bibliography, etc. Note
Includes bibliographical references (p. [182]-209).
Added Author
Bettman, James R.
Payne, John W.
Payne, John W.
Series
Monographs of the Journal of consumer research ; no. 1
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