Motivation research in advertising and marketing.

Name: Motivation research in advertising and marketing.
ISBN: 0837140234

Smith, George Horsley.

1971

HF5415.3 .S6 1971 (Mapit)

Available at General Collection

Formats

Title

Motivation research in advertising and marketing.

Author

ISBN

0837140234

Publication Details

Westport, Conn., Greenwood Press [1971, c1954]

Language

English

Description

xviii, 242 p. illus. 23 cm.

Call Number

HF5415.3 .S6 1971

Dewey Decimal Classification

658.83/4

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