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Global drivers and global account management
Analyzing a global customers industry
Analyzing the global logic of key account's business
Developing strategy for a global customers business
Developing and delivering the value proposition
The global account management team
Supporting and implementing global account management
Global account management in action: case studies: Xerox, Marriott International, Hewlett Packard.
Analyzing a global customers industry
Analyzing the global logic of key account's business
Developing strategy for a global customers business
Developing and delivering the value proposition
The global account management team
Supporting and implementing global account management
Global account management in action: case studies: Xerox, Marriott International, Hewlett Packard.