The media's influence on what we buy [videorecording] / [presented by] Cambridge Educational, a division of Films for the Humanities & Sciences ; Radish Creative Group ; producer, Gayle Friedman.
2002
P96.M36 M43 2002 (Mapit)
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Details
Title
The media's influence on what we buy [videorecording] / [presented by] Cambridge Educational, a division of Films for the Humanities & Sciences ; Radish Creative Group ; producer, Gayle Friedman.
Variant Title
Container title: Why we buy what we buy
ISBN
0736535551
Publication Details
Monmouth Junction, N.J. : Cambridge Educational, 2002, c2001.
Language
English
Description
1 videodisc (25 min.) : sd., col. ; 4 3/4 in.
Call Number
P96.M36 M43 2002
Dewey Decimal Classification
302.23
Distributor No.
FFH 11742 Cambridge Educational
Summary
Philosophers, communication professors and advertising executives discuss various aspects of the media's influence on consumer behavior.
Note
Narrator, Amy S. Weber; announcer, Gene Pulice; John C. Hall, George Gerbner, Chalmers Knight, Rick DeCroix, Tim Copacia, Catherine Squires, Melanie Mannarino.
Credits
Executive producers, Frank Betavick, Amy S. Weber; director, Amy S. Weber; associate producer, Robert E Galacz; writers, Gayle Friedman & Amy S. Weber; editor, Judy Gonska.
System Details Note
DVD
Added Author
Added Corporate Author
Series
Media interrupted: the dissection of media in American culture
Record Appears in
Table of Contents
Advertising defined
Power and persuasion
The celebrity influence
Beyond advertising
Becoming a wise consumer.
Power and persuasion
The celebrity influence
Beyond advertising
Becoming a wise consumer.