The way things never were
Good ideas and how to generate them
Problems in search of solutions
What would Croesus do? taking the perspective of an unconstrained consumer
Why dont you feel my pain? internalizing the external effects of decision making
Solutions in search of problems
Where else would it work? looking for idea arbitrage
Would flipping it work? trying things the other way around
Problem solving with a purpose
Principled problem solving: a guide to thinking inside the box
The case for honest tea
Reinventing regulation
Implementing why-not.