A branded world [electronic resource] : adventures in public relations and the creation of superbrands / Michael Levine.
2003
HD69.B7 L486 2003eb
Linked e-resources
Linked Resource
Online Access
Details
Title
A branded world [electronic resource] : adventures in public relations and the creation of superbrands / Michael Levine.
Author
Levine, Michael, 1954-
ISBN
0471432881 (electronic bk.)
Imprint
Hoboken, N.J. : J. Wiley, c2003.
Language
English
Description
1 online resource (xi, 260 p.)
Call Number
HD69.B7 L486 2003eb
Dewey Decimal Classification
659.2/0973
Bibliography, etc. Note
Includes bibliographical references (p. 253) and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Available in Other Form
Branded world.
Linked Resources
Online Access
Record Appears in
Online Resources > Ebooks
All Resources
All Resources