Getting started with dollarization
Value is a number
Why dollarize?
After the bubble burst
Dollarization and selling your price
Dollarization and selling something new
Shortening the sales cycle
Dollarization to protect and keep business
Removing doubt in the seller's mind
Dollarization to get a prospect's attention
Dollarization and channel partners
Dollarization and selling services
Dollarization and marketing communications
Pricing new products
Dollarizing and market segmentation
Dollarization in consumer marketing
Dollarization and the commodity myth
Dollarization and new product direction
The mechanics of dollarization
How to dollarize any benefit
Developing dollarization data
Making dollarization work with the customer
Constructing the customer value file
The dollarization doctrine : ten rules for successful dollarization.