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1. News influence on our pictures of the world / Maxwell McCombs and Amy Reynolds
2. Exemplification theory of media influence / Dolf Zillmann
3. Growing up with television: cultivation processes / George Gerbner, Larry Gross, Michael Morgan, Nancy Signorielli, and James Shanahan
4. Media consumption and perceptions of social reality: effects and underlying processes / L.J. Shrum
5. Media priming: a synthesis / David R. Roskos-Ewoldesn, Beverly Roskos-Ewoldsen, and Francesca R. Dillman Carpentier
6. Social cognitive theory of mass communication / Albert Bandura
7. Mass media attitude change: implications of the elaboration likelihood model of persuasion / Richard E. Petty, Joseph R. Priester, and Pablo Briñol
8. Intermedia processes and powerful media effects / Everett M. Rogers
9. Resurveying the boundaries of political communication effects / Douglas M. McLeod, Gerald M. Kosicki, and Jack M. McLeod
10. Effects of media violence / Glenn G. Sparks and Cheri W. Sparks
11. Fright reactions to mass media / Joanne Cantor
12. Effects of sex in the media / Richard Jackson Harris and Christina L. Scott
13. Minorities and the mass media: television into the 21st century / Bradley S. Greenberg, Dana Mastro, and Jeffrey E. Brand
14. Media influences on marketing communications / David W Stewart, Paulos Pavlou, and Scott Ward
15. Vast wasteland or vast opportunity? Effects of educational television on children's academic knowledge, skills, and attitudes / Shalom M Fisch
16. Communication campaigns: theory, design, implementation, and evaluation / Ronald E. Rice and Charles K. Atkin
17. Effects of media on personal and public health / Jane D. Brown and Kim Walsh-Childers
18. The third-person effect / Richard M. Perloff
19. Individual differences in media effects / Mary Beth Oliver
20. The uses-and-gratifications perspective of media effects / Alan M. Rubin
21. Entertainment as media effect / Jennings Bryant and Dorina Miron
22. Social and psychological effects of information technologies and other interactive media / Norbert Mundorf and Kenneth R. Laird.
2. Exemplification theory of media influence / Dolf Zillmann
3. Growing up with television: cultivation processes / George Gerbner, Larry Gross, Michael Morgan, Nancy Signorielli, and James Shanahan
4. Media consumption and perceptions of social reality: effects and underlying processes / L.J. Shrum
5. Media priming: a synthesis / David R. Roskos-Ewoldesn, Beverly Roskos-Ewoldsen, and Francesca R. Dillman Carpentier
6. Social cognitive theory of mass communication / Albert Bandura
7. Mass media attitude change: implications of the elaboration likelihood model of persuasion / Richard E. Petty, Joseph R. Priester, and Pablo Briñol
8. Intermedia processes and powerful media effects / Everett M. Rogers
9. Resurveying the boundaries of political communication effects / Douglas M. McLeod, Gerald M. Kosicki, and Jack M. McLeod
10. Effects of media violence / Glenn G. Sparks and Cheri W. Sparks
11. Fright reactions to mass media / Joanne Cantor
12. Effects of sex in the media / Richard Jackson Harris and Christina L. Scott
13. Minorities and the mass media: television into the 21st century / Bradley S. Greenberg, Dana Mastro, and Jeffrey E. Brand
14. Media influences on marketing communications / David W Stewart, Paulos Pavlou, and Scott Ward
15. Vast wasteland or vast opportunity? Effects of educational television on children's academic knowledge, skills, and attitudes / Shalom M Fisch
16. Communication campaigns: theory, design, implementation, and evaluation / Ronald E. Rice and Charles K. Atkin
17. Effects of media on personal and public health / Jane D. Brown and Kim Walsh-Childers
18. The third-person effect / Richard M. Perloff
19. Individual differences in media effects / Mary Beth Oliver
20. The uses-and-gratifications perspective of media effects / Alan M. Rubin
21. Entertainment as media effect / Jennings Bryant and Dorina Miron
22. Social and psychological effects of information technologies and other interactive media / Norbert Mundorf and Kenneth R. Laird.