Kotex, Kleenex, Huggies : Kimberly-Clark and the consumer revolution in American business / Thomas Heinrich, Bob Batchelor.
2004
HD9995.S24 K564 2004 (Mapit)
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Details
Title
Kotex, Kleenex, Huggies : Kimberly-Clark and the consumer revolution in American business / Thomas Heinrich, Bob Batchelor.
Author
Heinrich, Thomas, 1963-
ISBN
0814209769 (alk. paper)
Publication Details
Columbus : Ohio State University Press, c2004.
Language
English
Description
xiv, 263 p. : ill. ; 24 cm.
Call Number
HD9995.S24 K564 2004
Dewey Decimal Classification
338.7/677
Bibliography, etc. Note
Includes bibliographical references (p. 245-249) and index.
Added Author
Batchelor, Bob.
Series
Historical perspectives on business enterprise series.
Linked Resources
Table of contents
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On-Campus Resources > Books
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Table of Contents
Origins and growth, 1872-1916
The rise of consumer nondurables
The great depression
In the mainstream : expansion and crisis, 1940s-1971
"The diapers that help stop leakage" : the transformation of Kimberly-Clark, 1971-1990
Product diversification and corporate strategy.
The rise of consumer nondurables
The great depression
In the mainstream : expansion and crisis, 1940s-1971
"The diapers that help stop leakage" : the transformation of Kimberly-Clark, 1971-1990
Product diversification and corporate strategy.