The case for doing at least some good: perspectives from the past, present and future
Corporate social initiatives: options for doing good
Corporate cause promotions: increasing awareness and concern for social causes
Cause-related marketing: making contributions to causes based on product sales
Corporate social marketing: supporting behavior change campaigns
Corporate philanthropy: making a direct contribution to a cause
Community volunteering: employees volunteering their time and talents
Socially responsible business practices: discretionary business practices and investments to support causes
Twenty-five best practices for doing the most good for the company and the cause
A marketing approach to winning corporate funding and support for social initiatives: 10 recommendations.