Hungry? Eat popcorn! The history of subliminal persuasion
Mommy and I are one; The science of the secret sales pitch
Bopped doing the bump; Rebutting the denial
Disturbing taboos; The courage to look
The secret self; Reflections in the subliminal mirror
Have it your way; How to use subliminal techniques
From la bamba to the internet; Bringing it all home.