The advertising business :: operations, creativity, media planning, integrated communications /: edited by John Philip Jones.

The advertising business : operations, creativity, media planning, integrated communications / edited by John Philip Jones.

Jones, John Philip.

1999

HF5813.U6 A635 1999 (Mapit)

Available at General Collection

Formats

Title The advertising business : operations, creativity, media planning, integrated communications / edited by John Philip Jones.

ISBN 0761912398 (pbk. : alk. paper)
076191238X (alk. paper)

Imprint Thousand Oaks, Calif. : Sage Publications, c1999.

Language English

Description 548 p. : ill. (some col.) ; 23 cm.

Call Number HF5813.U6 A635 1999

Dewey Decimal Classification 659.1

Bibliography, etc. Note Includes bibliographical references and indexes.

Added Author Jones, John Philip.