The advertising business : operations, creativity, media planning, integrated communications / edited by John Philip Jones.
1999
HF5813.U6 A635 1999 (Mapit)
Available at General Collection
Items
Details
Title
The advertising business : operations, creativity, media planning, integrated communications / edited by John Philip Jones.
ISBN
0761912398 (pbk. : alk. paper)
076191238X (alk. paper)
076191238X (alk. paper)
Publication Details
Thousand Oaks, Calif. : Sage Publications, c1999.
Language
English
Description
548 p. : ill. (some col.) ; 23 cm.
Call Number
HF5813.U6 A635 1999
Dewey Decimal Classification
659.1
Bibliography, etc. Note
Includes bibliographical references and indexes.
Added Author
Jones, John Philip.
Record Appears in
On-Campus Resources > Books
All Resources
All Resources
Table of Contents
Pt. 1. How agencies operate
pt. 2. Creative aspects
pt. 3. Media aspects
pt. 4. Sales promotion and specialist media
pt. 5. Legislation and ethics.
pt. 2. Creative aspects
pt. 3. Media aspects
pt. 4. Sales promotion and specialist media
pt. 5. Legislation and ethics.