The design of things to come : how ordinary people create extraordinary products / Craig M. Vogel, Jonathan Cagan, Peter Boatwright.
Vogel, Craig M.; Cagan, Jonathan, 1961-; Boatwright, Peter.
2005
HF5415.153 .V64 2005 (Mapit)
Available at General Collection

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Title The design of things to come : how ordinary people create extraordinary products / Craig M. Vogel, Jonathan Cagan, Peter Boatwright.
Author Vogel, Craig M.
ISBN 0131860828
Publication Details Upper Saddle River, N.J. : Wharton School Pub., c2005.
Language English
Description xxx, 237 p. : ill., ports. ; 24 cm.
Call Number HF5415.153 .V64 2005
Dewey Decimal Classification 658.575
Note Access (to electronic version) restricted to authorized users.
Bibliography, etc. Note Includes bibliographical references and index.
Added Author Cagan, Jonathan, 1961-
Boatwright, Peter.
Record Appears in On-Campus Resources > Books
All Resources
The new breed of innovator
Pragmatic innovation: the new mandate
The art and science of business
Identifying today's trends for tomorrow's innovations
Design for desire: the new product prescription
The powers of stakeholders: people fueling innovation
B-to-B innovation: the new frontier of fantasy
Making decisions for profit: success emerging from chaos
A process for product innovation
Creating a blanket of IP to protect your brand from the elements
To hire consultants or build internally: that is the question
Epilogue: The powers of innovation: the new economy of opportunity.

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