First fruit : the creation of the Flavr savr tomato and the birth of genetically engineered food / Belinda Martineau.
Martineau, Belinda.
2001
SB123.57 .M37 2001 (Mapit)
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Title First fruit : the creation of the Flavr savr tomato and the birth of genetically engineered food / Belinda Martineau.
Author Martineau, Belinda.
ISBN 0071360565
Imprint New York : McGraw-Hill, c2001.
Language English
Description xvi, 269 p. ; 22 cm.
Call Number SB123.57 .M37 2001
Dewey Decimal Classification 635/.642233
Summary Belinda Martineau chronicles the story behind the making of the Flavr Savr "TM" tomato, from its conception, through its much-heralded introduction to market and its subsequent ignominious disappearance. Her account serves as a cautionary tale for the biotech age, offering a revealing look at how the science of genetic engineering is actually done, how corporate decisions are really made in biotech start-ups, and how the regulatory system in the United States does and doesn't work. Most important, First fruit goes beyond the polarized debate currently surrounding genetically modified foods to illustrate both the benefits and the risks of this new technology.
Bibliography, etc. Note Includes bibliographical references (p. 245-258).
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Table of contents
Record Appears in On-Campus Resources > Books
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1. The gleam in management's eye
2. Scientific conception (amid misconceptions and controversy)
3. Virgin territory : plant genetic engineering and U.S. regulatory agencies
4. The long, hard regulatory labor : the Flavr savr tomato advisory opinion
5. Transition from a science-driven to a business-driven enterprise
6. Overpromised, underdelivered
7. Afterbirth.

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