Asian brand strategy : how Asia builds strong brands / Martin Roll.
2006
HD69.B7 R65 2006 (Mapit)
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Details
Title
Asian brand strategy : how Asia builds strong brands / Martin Roll.
Author
Roll, Martin, 1967-
ISBN
1403992797
Publication Details
Basingstoke [England] ; New York : Palgrave Macmillan, 2006.
Language
English
Description
xviii, 254 p. : ill. ; 25 cm.
Item Number
9781403992796
Call Number
HD69.B7 R65 2006
Dewey Decimal Classification
658.8/27095
Bibliography, etc. Note
Includes bibliographical references (p. 243-248) and index.
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