Manage for profit, not for market share : a guide to greater profits in highly contested markets / Hermann Simon, Frank F. Bilstein, Frank Luby.
Simon, Hermann.; Bilstein, Frank F., 1971-; Luby, Frank, 1964-
2006
HB601 .S56 2006 (Mapit)
Available at General Collection

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Title Manage for profit, not for market share : a guide to greater profits in highly contested markets / Hermann Simon, Frank F. Bilstein, Frank Luby.
Author Simon, Hermann.
ISBN 1591395267 (perm. paper)
Imprint Boston, Mass. : Harvard Business School Press, c2006.
Language English
Description 232 p. : ill. ; 25 cm.
Other Standard Identifiers 9781591395263
Call Number HB601 .S56 2006
Dewey Decimal Classification 658.15/5
Bibliography, etc. Note Includes bibliographical references (p. 213-219) and index.
Added Author Bilstein, Frank F., 1971-
Luby, Frank, 1964-
Linked Resources Table of contents
Record Appears in On-Campus Resources > Books
All Resources
Choose profit over market share
Learn to compete peacefully
Change the way you form your assumptions
Use internal data to find profit opportunities
Uncover preferences and willingness to pay
Optimize your marketing mix to capture the highest additional profit
Raise your prices to get the profit you deserve
Don't ingratiate yourself with customers
Align your incentives to focus on profit
Get your market communication under control
Epilogue: it's time to cash in your profit opportunities.

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