Hershey : Milton S. Hershey's extraordinary life of wealth, empire, and utopian dreams / Michael D'Antonio.
D'Antonio, Michael.
2006
HD9200.U52 H4715 2006 (Mapit)
Available at General Collection

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Title Hershey : Milton S. Hershey's extraordinary life of wealth, empire, and utopian dreams / Michael D'Antonio.
Author D'Antonio, Michael.
ISBN 0743264096
9780743264099
Publication Details New York : Simon & Schuster, c2006.
Language English
Description 305 p., [8] p. of plates : ill. ; 25 cm.
Call Number HD9200.U52 H4715 2006
Dewey Decimal Classification 338.7/664153/092 B
Summary The name means chocolate to America and the world, but as author D'Antonio reveals, it also stands for an inspiring man and a uniquely successful experiment in community and capitalism that produced a business empire devoted to a higher purpose. Milton S. Hershey brought affordable milk chocolate to America, creating and then satisfying the chocoholic urges of millions, and pioneering techniques of branding, mass production, and marketing. But as he developed massive factories, Cuban sugar plantations, and a vacation wonderland called Hershey Park, M.S. never lost sight of a grander goal. Determined that his wealth produce a lasting legacy, he tried to create perfect places where his workers could live, perfect schools for their children, and a perfect charity to salvage the lives of needy children in perpetuity. Along the way, he overcame his personal childhood traumas, as well as the death, after a short and intensely romantic marriage, of the one woman he ever loved.--From publisher description.
Bibliography, etc. Note Includes bibliographical references and index.
Linked Resources Publisher description
Record Appears in On-Campus Resources > Books
All Resources
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