Mail and internet surveys : the tailored design method / Don A. Dillman.
Dillman, Don A., 1941-
2007
HM538 .D55 2007 (Mapit)
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Title Mail and internet surveys : the tailored design method / Don A. Dillman.
Author Dillman, Don A., 1941-
Edition 2nd ed., 2007 update with new internet, visual, and mixed-mode guide.
ISBN 047003856X (alk. paper)
9780470038567 (alk. paper)
Imprint Hoboken, N.J. : Wiley, c2007.
Language English
Description xviii, 523 p. : ill., chart ; 25 cm.
Call Number HM538 .D55 2007
Dewey Decimal Classification 300.72/3
Bibliography, etc. Note Includes bibliographical references (p. 435-446) and index.
Linked Resources Table of contents only
Record Appears in On-Campus Resources > Books
All Resources
I. Elements of the tailored design method
1. Introduction to tailored design
2. Writing questions
3. Constructing the questionnaire
4. Survey implementation
5. Reduction of coverage and sampling errors
II. Tailoring to the survey situation
6. Mixed-mode surveys
7. Alternative questionnaire delivery: in person, to groups, and through publications
8. When timing is critical: diary, customer satisfaction, and election forecast surveys
9. Household and individual person surveys by government
10. Surveys of businesses and other organizations
11. Internet and interactive voice response surveys
12. Optical scanning and imaging, and the future of self-administered surveys.

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